Privacy | Biscuit Belly Breakfast & Brunch

Biscuit Belly Privacy Policy

Last updated: 06/19/2026

Biscuit Belly (“Company,” “we,” “our,” or “us”) respects your privacy and are committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy applies to the sites and apps where it appears, and any location or interaction where we collect personal information from you.

This Policy describes how we collect, process, retain, and disclose personal information. This includes www.biscuitbelly.com. It also applies to our mobile sites and apps, all ordering channels, our social media pages, and your interactions with us offline, including information we obtain through phone or in-person orders (collectively, our “Services”). It also describes your choices regarding how we use and disclose your information.

It does not apply to information collected by us through any other means, including on any other website operated by us or any third party, including our affiliates and subsidiaries, that does not link to this policy or any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services.

Please read this Policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with us on our sites, platforms and locations, you agree to the terms in this Policy. This Policy may change from time to time. Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Notwithstanding any other provision in this Privacy Policy, Biscuit Belly does not share, sell, rent, or disclose SMS consent, mobile phone numbers, or text messaging opt-in data with any third parties for marketing or promotional purposes. Mobile information will only be used to provide the services explicitly requested by the user, such as delivering loyalty updates, rewards, or transactional messages. All statements regarding the sharing of customer information with third parties exclude SMS opt-in data.

WE COLLECT INFORMATION FROM AND ABOUT YOU.

We collect information from and about you.
For example, we might collect your name, address, profile preferences and favorites if you register on our site. We might also collect your phone number or email address.
We collect login credentials.
For example, we will collect passwords and other information for user authentication and account login.
We collect transaction data.
For example, we may collect items purchased, amount purchased, transaction date/time and whether you used a discount or promo code when making in-store or online purchases.
We collect payment information.
For example, we collect your credit/debit card number, expiration date and security code if you make a purchase.
We collect information you submit or post.
For example, we may collect the information you post in a public space on our site. We also collect information when you contact us or complete a survey.
We collect information about your device’s location.
For example, we may approximate your location based on your IP address. We may also collect location data through GPS or other similar methods.
We collect information about your interactions and use of our website and mobile applications.
For example, we may collect the date/time you access our website or mobile applications, the pages you access and the website you came from, or visit when you leave. We may also collect information about your interactions with our emails and advertisements.
We collect information about the connectivity and configuration of your device.
For example, we may collect data about the type of device you use, the operating system and browser you use, your internet service provider, your device’s regional and language settings, and other similar information. We may also collect your IP address or other device identifiers.
We collect information from franchisees and other business partners.
For example, we may collect information about you from our franchisees, affiliates and other business partners to provide you services, sell or distribute our products, communicate with you or provide you advertisements or other personalized content. We may also collect information from data sellers to enhance or supplement your customer information.
We collect information from social media platforms.
For example, when you “Like/Follow” us or share our content on social media platforms, we may collect information about your social media profile. The information we collect is dependent upon your privacy settings with the social network.

Some of the information identified above may be considered sensitive data under certain laws. If required under applicable law, we will collect and process sensitive personal data only with your consent. If you choose not to provide or allow us to collect some information, we may not be able to provide you with requested features, services, or information.

We also collect:

Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal data. For example, we may aggregate personal data to calculate the percentage of users accessing a specific Services feature.

Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with personal data so that it directly or indirectly identifies an individual, we treat the combined information as personal information.

WE USE INFORMATION AS DISCLOSED AND DESCRIBED HERE.

We use information to deliver our products and services to you.
We may use your information to fulfill your order, process payments, and deliver your order to you. We may also use your information to verify your identity, maintain your account, personalize your experience, and facilitate our loyalty program.
We use the information you provide to respond to your requests or questions.
For example, we might use your information to provide customer service and respond to your customer feedback. We may use your information to contact you about your orders or rewards.
We use the information we collect to improve our products and services.
We may use your information to improve our website and products. We might use your information to debug and repair system errors. We may use your information to customize your experience with us.
We use information for security purposes.
We may use information to protect our company, our customers, and our websites from malicious or fraudulent activity and prosecute those responsible.
We use information for marketing purposes.
For example, we may provide you with information about new products, local restaurants, and exclusive offers. We might also use your information to serve you ads about products and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. We may also use push notifications on our mobile apps. If you do not want us to use your information in this way, please adjust your user preferences in your account profile to unsubscribe from emails and/or SMS messages. You may also click “unsubscribe” at the bottom of an email communication or respond STOP to an SMS message.
We use information to communicate with you about your account or our relationship.
We may contact you regarding your account or to gather feedback, including transaction confirmations, technical notices, and security alerts. We may also contact you regarding this Policy or our website’s Terms of Use.
We use information for text marketing.
By opting in to text, you agree to receive updates and offers via text from Biscuit Belly. Recurring marketing messages will be sent to your mobile number associated with your account using automated technology. Consent it not a condition of purchase. Standard message and data rates may apply. Text STOP to cancel.
We use information to comply with legal requirements and obligations, or as otherwise permitted by law or as we may notify you.

WE COLLECT INFORMATION IN DIFFERENT WAYS.

We collect information directly from you.
For example, if you register with us, sign up for our emails, enter a promotion or participate in a survey. We also collect information if you contact us. We collect information if you submit orders through our websites or mobile apps.
We collect information from you passively.
We use tracking tools, such as browser cookies and web beacons. To learn more about these tools and how you can control them, click here. We collect information about users over time when you use this website. We may have third parties collect personal information this way. We also collect information from our mobile apps.
To the extent any of these automated technologies are considered a personal data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out from use of these automated technologies for such uses by contacting us at the email address provided at the end of this Policy. Please note that some Services features may be unavailable as a result.

When you interact with the Services, there are third parties that may use automatic collection technologies to collect information about your or your device. These third parties may include advertisers, ad networks, and ad servers; analytics companies; your device manufacturer; or your internet or mobile service provider. These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

We get information about you from third parties.
For example, our business partners may give us information about you. Social media platforms may also provide us with information about you.

We combine information.
For example, we may combine information that we have collected offline with information we collect online. Alternatively, we may combine information we receive from a third party with the information we already have.

WE MAY SHARE INFORMATION WITH OTHERS.

We will share information with our franchisees and affiliates.
For example, we share information with our franchisees and affiliates to complete your orders and process your payments. We may also share information with our franchisees to provide you with local offers and promotions that may be of interest.

We will share information with others who perform services on our behalf.
For example, we share information with vendors who provide mailing or email services, tax and accounting services, product fulfillment, delivery services, payment processing, data enhancement services, fraud prevention, maintaining and operating our website and applications, data analytics services, and other business purposes. We may also share information with marketing partners who help facilitate online advertising. We may also engage vendors or service providers to collect information on our behalf.

We will share information with our promotional partners.
For example, we may share information with third parties who co-sponsor a promotion. These partners may send you information about events and products by mail or email.

We will share information if we believe it is necessary to comply with the law or to protect ourselves.
For example, we may share information in response to a court order or subpoena. We may share it if a government agency, investigatory body, or law enforcement requests it. We might share information when we are enforcing our Terms of Service, protecting the security or integrity of our systems, or investigating potential fraud.

We may share information with any successor to all or part of our business.
For example, if part of our business was sold, we may give our customer list as part of that transaction.

We may share information to fulfill the purpose for which you provide it.

We may share information for other reasons we may describe to you.

YOU HAVE CERTAIN CHOICES AND RIGHTS ABOUT HOW WE USE YOUR INFORMATION.

You can review and update your account information.
You can confirm, correct, update, or delete your account information by accessing and making the change within your Biscuit Belly online account.

You can opt out of receiving our marketing emails and/or text messages.
To stop receiving our promotional emails or text messages, log in to your account and change your settings or follow the instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions.

You can control cookies and tracking tools.

You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly.

You can control tools on your mobile devices.
For example, you can turn off the GPS locator or push notifications on your phone. You may also control precise location tracking by adjusting your location services settings. We may continue to approximate your location based on your IP address.

You may have state privacy rights.

Depending on your state of residency, you may have certain rights related to your personal data, including:

Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.

Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information’s nature and processing purpose.

Deletion. You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.

Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal data for these purposes.

Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, or appeal a decision regarding a consumer rights request, please email yum@biscuitbelly.com.

Additional California Rights.

If you are a California resident and do not wish to have your personal information disclosed to third parties for direct marketing purposes then you should opt-out of such disclosures by adjusting your user preferences in your account profile to unsubscribe from emails and/or SMS messages. You may also click “unsubscribe” at the bottom of an email communication or respond STOP to an SMS message. You may contact yum@biscuitbelly.com if you have any additional concerns.
These sites and apps are not intended for children.
Our sites and apps are not offered to anyone under 13 years of age, and anyone between 13 and 18 years of age may access our sites and apps only with the supervision of a parent or legal guardian. We do not knowingly collect or solicit personal information from children under 13 without permission from a parent or guardian. By creating a Biscuit Belly account, you are confirming you are at least 18 years of age, or are between 13 and 18 years of age under the supervision or a parent or legal guardian, and will be automatically enrolled in Biscuit Belly Rewards, will receive email updates, promotions and offers from Biscuit Belly. If you are a parent or legal guardian and think your child under 13 has given us information without your permission, you can email us and request that your child’s information be corrected or deleted. You can also write to us at the address listed at the end of this Policy. Please mark your inquiries “COPPA Information Request.” If we learn we have collected or received personal data from a child under 13 years of age without verification of parental consent, we will delete that information. Parents, you can learn more about how to protect children’s privacy on-line here.
We use standard security measures.
Security of your information is very important to us. However, the Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe and we cannot guarantee the security of your personal data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal data is at your own risk. We encourage you to use caution when using the Internet. The safety and security of your information also depends on you. You are responsible for taking steps to protect your personal data against unauthorized use, disclosure, and access. This includes not sharing your passwords.

We retain your personal information.

We keep the personal data described in this policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain personal data. At the end of the retention period, personal data will be deleted, destroyed, or deidentified.
We store information both within and outside the United States.
The information we maintain may be stored both within and outside the United States, but use of this website is intended for United States consumers only. This site is subject to U.S. laws only. Your use of our Services or provision of any information constitutes your consent to the transfer, processing, usage, sharing, and storage of your information in the U.S. and other jurisdictions as outlined in this Privacy Policy.

We may link to other sites or apps or have third-party services on our platforms, which we don’t control.
If you click on a third-party link, you will be taken to platforms we do not control. This Policy does not apply to the privacy practices of those platforms. Read the other companies’ privacy policies carefully. We are not responsible for the actions of these third parties.
Our site may also serve third-party content that contains its own cookies or tracking technologies. We do not control the use of those technologies.

We may make changes to our Privacy Policy.

We may update this policy from time to time. The date the Privacy Policy was last updated is identified at the top of the page. We will notify you of changes to this Policy by updating the “last updated” date and posting the updated Policy on the Services. We may email or otherwise communicate reminders about this Policy, but you should check our Services periodically to see the current Policy and any changes we have made to it.

Contact Information

To exercise your rights, ask questions, register a complaint or concern, or comment about this Privacy Policy or our privacy practices, contact us at yum@biscuitbelly.com.