Acquisition of 35 Maple Street Biscuit Company Locations
On July 20th, 2026 Biscuit Belly announced the acquisition of 35 locations from Maple Street Biscuit Company, a subsidiary of Cracker Barrel. This strategic purchase will accelerate the company’s expansion across the Southeast and will bring Biscuit Belly to over 60 units by the end of 2028.
Biscuit Belly will convert the Maple Street Biscuit Company locations to the Biscuit Belly brand over the next 18-24 months, positioning the brand for its next phase of growth, while remaining focused on delivering the elevated hospitality, guest experience and “damn good” biscuits that have defined it. The acquisition marks a significant milestone in Biscuit Belly’s long-term growth strategy, allowing the company to quickly enter new territories and deepen its presence in current markets by leveraging established infrastructure and store-level teams, while preserving the culture that has fueled its success.
“Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card,” said Chad Coulter, co-founder and CEO of Biscuit Belly. “Two of the biggest headwinds that growing brands encounter are the time required to find and build locations, and the difficulty of finding great teams. When we looked at Maple Street’s geography, footprints, and established teams, a light bulb went off.“
Accelerated Growth and New Faces
Since opening its first restaurant in 2019, Biscuit Belly has grown to 15 locations across the Southeast with a strong organic pipeline. The acquisition will more than triple the company’s footprint and create a pathway for continued regional growth. The Maple Street conversions will begin immediately starting with locations in the greater Cincinnati area and Richmond, Virginia.
“When we opened our first Biscuit Belly location, we didn’t have plans for rapid growth,” said co-founder and Chief Biscuit Eater Lauren Coulter, “We knew it would be special but did not anticipate the response from our guests. Once we started seeing our growth accelerate, we set a 10-year goal to become the largest biscuit brand in the US. This acquisition is making that goal a reality, and we’re excited to invite all the team members from Maple Street to join us for this next chapter.”
Maintaining Culture & Community Relationships
Throughout the transition, Biscuit Belly intends to retain the welcoming culture and community connections that have made these restaurants local favorites, while also introducing its signature menu, colorful and modern interiors and enhanced guest experience. Additional details will be announced as integration progresses.
Conversion Timeline
Updated 7.20.26 Subject to Change.
Q3 2026
Florence, Kentucky
Mason, Ohio
Q4 2026
Murfreesboro, Tennessee
Short Pump, Virginia
Chesterfield, Virginia
Q1 2027
St. Pete, Florida
Carrollwood, Florida
Riverview, Florida
Fleming Island, Florida
Q2 2027
San Marco, Florida
Point Meadows, Florida
City Center, Tennessee
Gunbarrel, Tennessee
Q3 2027
Woodstock, Georgia
Alpharetta, Georgia
Duluth (Parsons Alley), Georgia
Mansfield, Texas
Q4 2027
Alamo Ranch, Texas
Bee Cave, Texas
Q1 2028
Celebration, Florida
O’Town, Florida
Oviedo, Florida
Johnson City, Tennessee
Q2 2028
Knoxville, Tennessee
Kennesaw, Georgia
Miramar Beach, Florida
Mobile, Alabama
Q3 2028
Daphne, Alabama
Tallahassee, Florida
Hamlin, Florida
Greenville, South Carolina
Q4 2028
Simpsonville, South Carolina
Press-Related Questions
For any press-related questions, please reach out to us directly at PR@biscuitbelly.com.
Thanks for being a part of our story, and we can’t wait for this next chapter!