How Biscuit Belly is cornering the market on fast-casual brunch
The brand was founded in 2019 by Chad and Lauren Coulter and grew units by 40% last year. As the brunch category grows increasingly competitive, Louisville, Ky.-based Biscuit Belly stands out with two key differentiators: its fast-casual format, unlike the typical casual-dining breakfast concepts, and a menu centered around Southern biscuit sandwiches instead of conventional…