Last Updated: July 21, 2026
This FAQ provides additional background for media covering Biscuit Belly’s acquisition of Maple Street Biscuit Company. If you have any additional questions or would like to request an interview, please contact pr@biscuitbelly.com
- What is Biscuit Belly announcing?
- Biscuit Belly is acquiring 35 Maple Street Biscuit Company locations as part of a focused growth strategy. Over the next two years, those restaurants will transition to the Biscuit Belly brand, more than tripling our footprint and accelerating our long-term goal of becoming the largest gourmet biscuit brand in the U.S.
- Why did Biscuit Belly pursue this acquisition?
- As we’ve grown, two of the biggest challenges we’ve faced are finding and building the right restaurant locations and finding great teams to operate them. When we looked at Maple Street’s geography, restaurant footprints and established store-level teams, we saw a unique opportunity to grow intentionally in communities that align with our long-term strategy.
- What does this mean for MSBC guests and restaurant employees?
- Our priority is continuity. We intend to keep the acquired restaurants open and invest in the existing teams who already know their guests and communities.
- For our employees, our focus is on providing additional training, leadership support and opportunities to grow.
- For guests, the restaurants will transition over time. They’ll eventually see Biscuit Belly’s signature menu, colorful interiors and hospitality experience.
- What does this mean for Biscuit Belly’s existing restaurants and team members?
- This growth creates more opportunity across the Biscuit Belly system. As our footprint expands, so do opportunities for career growth, leadership development and collaboration across a larger network of restaurants.
- For our existing guests, our focus remains the same: delivering damn good biscuits and genuine hospitality. We’re growing the brand, not changing what made people fall in love with Biscuit Belly in the first place.
- Is Biscuit Belly acquiring the entire company?
- Biscuit Belly is acquiring 35 select Maple Street Biscuit Company restaurant locations from Cracker Barrel.
- Will any Maple Street Biscuit Company locations close as a result of the acquisition?
- Purchased stores acquired by Biscuit Belly are not planned to close. For questions about any closures prior to the acquisition date of 7/20, please contact media.relations@crackerbarrel.com.
- Why were the 35 particular locations selected?
- The locations were selected intentionally based on their geography, established teams, and communities they serve. Many are in markets we’ve had our eye on or see an opportunity to deepen Biscuit Belly’s presence.
- Will Biscuit Belly be acquiring any other brands in the near future?
- Our immediate focus is on successfully integrating these restaurants and supporting the teams and communities joining Biscuit Belly. We always evaluate opportunities that align with our long-term strategy, but we don’t have any additional growth plans to announce at this time.
- Were the financial terms of the transaction disclosed?
- The financial terms of the transaction are not being disclosed.
- Is Biscuit Belly still franchising?
- Franchising remains an important part of Biscuit Belly’s long-term growth strategy. This acquisition complements our existing growth pipeline and gives us another path for intentional expansion.
- What is the timeline for the transition?
- We’ll be transitioning the new restaurants to Biscuit Belly locations over 18 to 24 months. Initial conversions will begin in January 2027.
- What excites Biscuit Belly’s team most about this acquisition?
- The people and potential. We’re welcoming established restaurant teams who already know their guests and communities, and we’re bringing them into a family-owned brand that’s still incredibly passionate about the little things that make breakfast special.
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About Biscuit Belly
Founded in 2019 and franchised since 2020, Biscuit Belly opened its first location in Louisville, Kentucky, where it quickly became a favorite for creative Southern comfort classics and gourmet biscuit sandwiches. Their chef-inspired menu, paired with genuine hospitality, creates an upbeat, fun environment perfect for gathering with family and friends. Biscuit Belly continues to grow its footprint while maintaining its commitment to quality and community. For more information, visit www.biscuitbelly.com.
About Chad and Lauren Coulter
Chad Coulter | Co-founder & Chief Executive Officer
Chad Coulter is the co-founder and CEO of Biscuit Belly, the Louisville-based brunch concept known for its chef-driven menu, damn good biscuits and warm Southern hospitality. Since launching the brand in 2019 alongside his wife and co-founder, Chad has led Biscuit Belly’s strategic growth from a single neighborhood restaurant into a multi-state brand through thoughtful franchising and market expansion. A seasoned entrepreneur with decades of experience in the restaurant industry, Chad is passionate about building businesses that prioritize people, community and memorable guest experiences.
Lauren Coulter | Co-founder & Chief Biscuit Eater
Lauren Coulter is the co-founder and Chief Biscuit Eater of Biscuit Belly, where she helps shape the brand’s vision, culture and guest experience. Since co-founding the Louisville-based brunch concept with her husband in 2019, Lauren has played an integral role in building Biscuit Belly into a brand known for its hospitality and playful personality. As Chief Biscuit Eater, Lauren brings both heart and humor to the brand, serving as a steward of its culture while helping guide thoughtful growth.
List of Acquired Stores in no particular order:
San Marco, 2004 San Marco Blvd, Jacksonville, FL 32207
City Center, 407 Broad St, Chattanooga, TN 37402
Fleming Island, 1960 Eastwest Parkway, Suite 103, Fleming Island, FL 32003
FSU (Tallahassee), 1600 West Call Street, Tallahassee, FL 32304
Gunbarrel, 2114 Gunbarrel Road, Chattanooga, TN 37421
Sherrill Hill, 9314 Kingston Pike, Suite 112, Knoxville, TN 37922
Five Forks (Simpsonville), 2815 Woodruff Road Suite 107, Simpsonville, SC 29681
Parsons Alley (Duluth), 3550 West Lawrenceville St, #210, Duluth, GA 30096
Oviedo, 978 City Walk Ln, Oviedo, FL 32765
Greenville, 18 East North St, Greenville, SC 29601
Woodstock, 2295 Towne Lake Pkwy, Suite 160, Woodstock, GA 30189
Point Meadows, 8358 Point Meadows Dr, Ste 1, Jacksonville, FL 32256
Johnson City, 1033 Hamilton Place Dr, Johnson City, TN 37604
Savannah, 220 W Broughton St, Savannah, GA 31401
St Pete, 662 Central Ave St, Petersburg, FL 33701
Concord, 8921 Christenbury Pkwy, Concord, NC 28027
Alpharetta, 50 Canton St, Alpharetta, GA 30009
Miramar Beach, 9375 Emerald Coast Pkwy, West Miramar Beach, FL 32550
Mobile, 5054 Old Shell Road, Mobile, AL 36608
Fayetteville, 2775 Freedom Parkway Dr, Fayetteville, NC 28314
Celebration, 6268 W Irlo Bronson Memorial Hwy, Celebration, FL 34747
Murfreesboro, 1911 Medical Center Pkwy, Suite A, Murfreesboro, TN 37129
O’Town, 11810 Glass House Lane, Suite 140, Orlando, FL 32836
Kennesaw, 1131 Ernest W Barrett Pkwy NW, Kennesaw, GA 30144
Alamo Ranch, 10650 Culebra Rd, #102, San Antonio, TX 78251
Bee Cave, 3944 S FM 620 RD, Bldg 1, Suite 130, Bee Cave, TX 78738
Short Pump, 11657 W. Broad St, Richmond, VA 23233
Mansfield, 1660 E Broad St, Suite 100, Mansfield, TX 76063
Hamlin, 16027 New Independence Pkwy, Suite 100, Winter Garden, FL 34787
Florence, 6785 Houston Rd, Suite 400 Florence, KY 41042
Carrollwood, 13028 N Dale Mabry Hwy, Tampa, FL 33618
Riverview, 10777 Big Bend Rd, Riverview, FL 33579
Daphne, 6869 Hwy 90, Daphne, AL 36526
Mason, 9333 Mason Montgomery Rd, Mason, OH 45040
Chesterfield, 14122 Hull Street Rd, Chesterfield, VA 23832