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Biscuit Belly bringing 10 units to Atlanta, Nashville

Biscuit Belly cover image

Biscuit Belly, a chef-driven fast-casual breakfast and brunch concept, has signed development agreements for 10 franchised units, five of which will be located in the Atlanta metropolitan area, with an additional five to be built in the Nashville market, according to a company press release.

The two development agreements are in addition to the 10 units signed in the spring, for a total of 20 units in the first nine months of 2021. The brand also plans to expand with company-owned restaurants in the Louisville and Southern Indiana markets. Biscuit Belly is looking to add two to three more development agreements by year’s end to have more than 30 units in development at the end of 2021.

Multi-unit franchisees and partners, Missy Moon and Robert Estapa, with Fresh Development One LLC, will own and operate five Biscuit Belly locations throughout Newnan, Columbus, Marietta, Woodstock and Acworth, Georgia. With 20 years in the restaurant industry, Moon and Estapa have owned and operated a variety of restaurant franchise concepts including Quiznos, Newk’s Eatery and Five Guys.

“After the first meeting with Biscuit Belly co-founders and seeing how organized and dedicated they are to bringing great high-quality food and service to communities, I knew this would be a great investment for us,” Moon said in the release. “As an experienced franchise owner who has been in the business for two decades, I am confident in what Biscuit Belly has to offer franchise owners and guests alike and have no doubt we will experience great success in the state of Georgia.”

Owners of the five locations coming to Nashville include Biscuit Belly co-founders Chad and Lauren Coulter, and Chuck Schnatter, along with an investor group led by Rick Kueber, co-founder and CEO of Glow Brands and several officers of that group.

Glow Brands operates or franchises hundreds of locations across the Sun Tan City, Planet Fitness and Buff City Soap brands. Franchise executive and restauranteur Rich Emmett is also participating in the Nashville market. Emmett is former executive officer at Papa John’s, Quiznos, and Dunkin’ Brands, and franchisor for the Dunkin’ Donuts and Baskin Robbins concepts. He also was a partner in approximately 30 Papa John’s franchised units located in Indiana, Illinois, and Wisconsin.

“We are excited about the growth of this concept and look forward to partnering with this group of investors who have extensive experience in the restaurant industry,” Chad Coulter, co-founder of Biscuit Belly, said in the release. “In May we signed a three-unit development deal in Knoxville with Jay Shoffner and family, so we are excited to continue our expansion in Tennessee with another great group.”

Founded in 2019, and with three locations in Louisville, Kentucky and one in Evansville, Indiana, the brand is known for its “damn good biscuits.”



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